Esports: Why Brands are taking the leap in SEA and beyond
Global esports revenues to reach $1.08 billion in 2021, viewership up 8.7% YoY with a global audience of 2 billion Esports has the potential to surpass ‘sports’ as a branding medium Southeast Asia is the fastest-growing esports market with a CAGR of 36.1% YoY Ecommerce giant Lazada finds success in Indonesian esports