ESPL announces strategic partnership with Paytm First Games
Online Games and Esports Are Thriving In The Global Lockdown Environment
ESPL today announces a new strategic partnership with Paytm First Games, which is India’s fastest growing gaming destination that have more than half a million daily active gamers on the platform. Paytm First Games has witnessed 200 percent growth in the last month, with over 75,000 new users joining the platform every day.
With its strong position, Paytm First Games will introduce ESPL’s unique, mobile and online focussed tournaments to gaming enthusiasts in India. It will oversee the rollout of ESPL’s amateur esports platform in India and execute tournaments, acquire users, secure local sponsorship and partnership deals, and create local media content. ESPL will support Paytm First Games’ efforts by delivering the complete tech solution, global sponsorships, media deals, and winning esports strategy. The first ESPL season is scheduled from May to November
“India has over 1.2 billion mobile games and will roll out 5G connectivity in 2020, making the country a key market for ESPL’s rapidly expanding network of amateur esports tournaments that create a bedroom-to-champion pathway for online gamers,” said ESPL CEO Michael Broda. He added, “We can’t think of a better-positioned partner than Paytm for our expansion into the highly-desirable Indian mobile gaming market.”
Sudhanshu Gupta, COO of Paytm First Games said, “As malls, movie theatres and popular hangout options shut down temporarily in the wake of the COVID-19 outbreak, online gaming is picking up as a popular option for stay at home entertainment. E-sporting is fast expanding its gamer base in India. Our partnership with ESPL focuses on grass-root amateur leagues and the mobile esports space. This partnership will help us to launch the unique esports tournaments in India that will further expand the online gaming landscape in India.”
ESPL is co-founded by former eSports.com CEO Michael Broda, Kin Wai Lau, founder of iCandy Interactive Limited (ASX: ICI), and Datuk Azrin Bin Mohd Noor of behavioral data and technology firm Sedania Innovator Berhad. eSports.com is a leading global esports media company, and iCandy Interactive is a mobile game developer that serves a community of 350 million gamers.
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